A sampling of projects.

These are some of the projects I'm most proud of. They span different industries, different types of work and different roles. Some I led end-to-end, others I contributed to as a senior partner or a valued team player. All of it reflects how I think, what I bring to the table and the kind of work I find most meaningful.

  • A woman with dark hair looking at her phone in a public space, with overlaid text that reads 'Before you change the world. Bloomberg.' from a Bloomberg Media global brand awareness campaign.

    Bloomberg Media "Before You Change The World" Brand Campaign

    Bloomberg Media's first global brand awareness campaign, shifting market perception from a product-focused data business to an audience-first media brand. Led end-to-end across brand strategy, creative direction, agency management and execution.

  • RYA AI creative intelligence platform logo with website URL www.askrya.com on a black background.

    RYA Brand & Go-to-Market Launch

    A new venture inside of Episode Four, RYA is a creative intelligence platform combining proprietary audience data with AI to help marketers generate original insights and breakthrough campaign ideas. Led brand launch in a fractional CMO capacity.

  • A woman (Leslie Blodgett) sitting on a yellow sofa with colorful pillows in a room with large windows and curtains, smiling at the camera from the Goldman Sachs Private Wealth Management testimonial series.

    Goldman Sachs Private Wealth Management Original Video Testimonial Series

    A cinematic client testimonial series featuring real clients sharing their stories and ambitions, designed to bring humanity to a brand that had historically led with credentials. Contributed across creative direction, production oversight and content strategy.

  • Flat lay of Bloomberg X-branded stationery and electronic devices, including two black pens, two black notebooks, a smartphone displaying a Bloomberg event, and a black carrying case, all on a gray background.

    Bloomberg X Senior Brand Community Launch

    Bloomberg X was built as an invite-only global community of 600+ CMOs and senior brand leaders, creating a proprietary engagement platform that no competitor could replicate. Contributed across brand strategy, community development and ongoing programming.

  • Invesco QQQ Recipe for Innovation

    A culinary content series featuring world-renowned chefs creating dishes inspired by companies within the Invesco QQQ ETF, spanning video, social, media partnerships, cookbooks and live activations at National Food Festivals. Contributed across brand strategy, campaign development and experiential execution.

  • Close-up of a modern and premium white golf shoe with teal accents, a pink logo, and a neon green line on the sole, placed on a pink shoe tread with the brand name 'HEATHLANDER' embossed.

    Heathlander Brand Launch & Creative Strategy

    A new venture inside of Episode Four, Heathlander is a premium DTC golf footwear and apparel brand, earning Best New Product at the PGA Show in its first year. Led brand launch in a fractional CMO capacity.

  • Logo of Bloomberg AiQ with stylized letter A in blue and black text on white background.

    Bloomberg AiQ Product Launch

    Named and launched AiQ, Bloomberg Media's proprietary AI-powered analytics tool for advertisers, a first-of-its-kind data intelligence offering in financial media. Led end-to-end across product naming, brand strategy, go-to-market planning and execution.

  • Adweek logo in bold black letters on a white background.

    Adweek Brand Consolidation & Relaunch

    A comprehensive brand transformation consolidating Brandweek and Mediaweek into a single unified Adweek brand, grounded in proprietary audience research and executed across positioning, visual identity, messaging and digital platform redesign. Led across brand strategy, research and campaign execution.

  • A family enjoying a daytime outdoor gathering on a patio, with grandparents and a young girl engaging in conversation, surrounded by trees and outdoor furniture.

    Goldman Sachs Private Wealth Management Lifestyle Photoshoot

    A three-location global photoshoot designed to give Goldman Sachs Private Wealth Management a new visual language, capturing real human moments and ambition rather than the polished, impersonal, stock imagery typical of financial services. Contributed across creative direction, production oversight and visual strategy.

  • A panel discussion at a Bloomberg Media event titled "ESG House at Cannes" with five speakers seated on stage and an audience in front, outdoors with greenery in the background.

    Bloomberg Media House Trade Event Activation Series

    A recurring brand activation series at major industry events including Cannes Lions and SXSW, featuring exclusive original programming and curated client entertainment for Bloomberg X members. Spearheaded strategy, branding, programming and activations.

  • A silver can of Diet Coke with a commemorative label for its 25th anniversary.

    Diet Coke 25th Anniversary Campaign Activations

    A series of high-profile media activations and brand partnerships celebrating one of Coca-Cola's most iconic milestones, including a marquee collaboration with Entertainment Weekly. Led across media strategy, partner negotiations and investment planning.

  • A screenshot of Bloomberg Media website featuring a bird's eye view of a city intersection with cars and pedestrians, and sections about news, podcasts, and behind-the-scenes stories.

    Bloomberg Media Website Relaunches

    Two significant relaunches of BloombergMedia.com, each timed to broader brand transformation moments, ensuring the brand's primary B2B marketing platform reflected Bloomberg's evolving identity and commercial authority. Led across brand strategy, content development and creative direction.

  • Series of six wealth management advertisements from Goldman Sachs with images and text discussing team ownership, joining a board, defining what matters most, planning a big move, building a collection, and private wealth advisory services.

    Goldman Sachs Private Wealth Management "You Define" Brand Platform

    The “You Define” brand platform was built around the insight that for ultra-high-net-worth clients, wealth management is deeply personal, defined by individual values and legacies rather than standardized solutions. Contributed across brand strategy, positioning, messaging architecture and integrated campaign development.

  • Panel discussion with three people (Mike Bloomberg, Emily Chang, Jack Dorsey) in front of a large screen displaying social media logos for Bloomberg and Twitter, and a wave pattern.

    Bloomberg Media Inaugural IAB NewFront

    Bloomberg Media's IAB Digital Content NewFront presentations grew from an inaugural 2015 pitch into a signature annual moment in the brand's commercial calendar, becoming a platform for major announcements. Led strategy, content development and presentations.

  • Laptop displaying Goldman Sachs Private Wealth Management website with a city skyline at sunset and fog, featuring the text 'Powering Global Wealth'.

    Goldman Sachs Private Wealth Management Website Relaunch

    A full content overhaul of the Goldman Sachs Private Wealth Management website, transforming a functionally driven site into a cohesive brand experience reflecting the firm's commitment to personalization and the human side of wealth management. Led across content strategy, messaging and creative direction.

  • A digital graphic of Earth with the words 'Bloomberg Green' in large white text on a bright green background overlay.

    Bloomberg Editorial Vertical Launches & Platform Expansions

    Brand positioning and B2B narrative development across the launches of Bloomberg Green, CityLab, Pursuits, Technology, Politics and Bloomberg Originals, as well as Bloomberg Radio market expansions. Contributed across brand strategy, B2B positioning and go-to-market promotion.

  • A woman (Jennifer Aniston) with long blonde hair sitting on a bed, holding a bottle of smartwater water, smiling at the camera with a blue sky and ocean background.

    Smartwater Media Strategy Following Glacéau Acquisition

    Following Coca-Cola's acquisition of Glacéau, helped lead the seamless transition of the Smartwater account to a new agency, developing new media buys and renegotiating partner relationships to ensure uninterrupted brand momentum. Contributed to media strategy, partner negotiations and account onboarding.

  • A dark blue background with the text 'And more.' in white centered in the middle.

    Reach out to learn about other engagements.

"Michelle has a rare ability to take something complex and make it feel completely clear. She changed how we think about our brand and how we show up with clients."

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"We had a great product but no idea how to talk about it. Michelle helped build our brand, our GTM strategy and our sales enablement tools so we could start selling."

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"Michelle led a full brand relaunch grounded in real audience insight. And she didn't just come in with a point of view. She did the work to understand what the market actually wanted and built the strategy around that. The result was a brand that finally felt modern and credible again."

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"Michelle brought real organizational discipline to a program that had a lot of moving parts across platforms, partners and markets. She kept everything cohesive and on-brand without losing any of the creative ambition. That's genuinely a rare combination."

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"Michelle pushes creative in the direction that best serves the goals while simultaneously creating space for the team to do their strongest, most ambitious work. That balance is incredibly hard to strike. She does it better than anyone I've worked with."

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"Michelle built something from nothing and now the community has become one of our most valuable brand assets."

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"Michelle has an exceptional ability to see across a complex portfolio and make sure everything feels cohesive. She understands how media strategy, brand strategy and creative all need to work together, and she makes sure they do."

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"Senior clients didn't just trust her as a partner. They trusted her marketing instincts full stop. She knows what works, pushes creative thinking in the right direction and never loses sight of the commercial reality."

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"Michelle doesn't just set the strategy and hand it off. She gets into the work. She wrote copy, shaped the creative, gave direction on every detail and never made you feel like anything was beneath her. That combination of big picture thinking and genuine hands-on contribution is something you almost never find at her level."

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"Most senior marketing leaders can tell you what they want. Michelle can show you. She brought real creative instincts to the table, got involved in the actual work and elevated everything she touched, from the strategy all the way down to the execution."

"Michelle has a rare ability to take something complex and make it feel completely clear. She changed how we think about our brand and how we show up with clients." • "We had a great product but no idea how to talk about it. Michelle helped build our brand, our GTM strategy and our sales enablement tools so we could start selling." • "Michelle led a full brand relaunch grounded in real audience insight. And she didn't just come in with a point of view. She did the work to understand what the market actually wanted and built the strategy around that. The result was a brand that finally felt modern and credible again." • "Michelle brought real organizational discipline to a program that had a lot of moving parts across platforms, partners and markets. She kept everything cohesive and on-brand without losing any of the creative ambition. That's genuinely a rare combination." • "Michelle pushes creative in the direction that best serves the goals while simultaneously creating space for the team to do their strongest, most ambitious work. That balance is incredibly hard to strike. She does it better than anyone I've worked with." • "Michelle built something from nothing and now the community has become one of our most valuable brand assets." • "Michelle has an exceptional ability to see across a complex portfolio and make sure everything feels cohesive. She understands how media strategy, brand strategy and creative all need to work together, and she makes sure they do." • "Senior clients didn't just trust her as a partner. They trusted her marketing instincts full stop. She knows what works, pushes creative thinking in the right direction and never loses sight of the commercial reality." • "Michelle doesn't just set the strategy and hand it off. She gets into the work. She wrote copy, shaped the creative, gave direction on every detail and never made you feel like anything was beneath her. That combination of big picture thinking and genuine hands-on contribution is something you almost never find at her level." • "Most senior marketing leaders can tell you what they want. Michelle can show you. She brought real creative instincts to the table, got involved in the actual work and elevated everything she touched, from the strategy all the way down to the execution."

Let’s talk.